DKS Products, Inc. is committed to protecting your privacy. This Statement of Privacy applies to the Do It Knowledgeably® website (owned by DKS Products, Inc.) and governs data collection and usage. By using the Do It Knowledgeably web site, you consent to the data practices described in this statement.


DKS Products, Inc. collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number as well as non-identifiable general information such as gender and zip code. There may also be information about your computer hardware and software that is automatically collected. This information may include (but is not limited to): your IP address, browser type, access times, pages visited and referring web site addresses. This information may be used by DKS Products, Inc. to provide service for an order and/or to improve our products and other services.

DKS Products, Inc. does not sell, rent or lease its customer lists to third parties. DKS Products, Inc. may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. Additionally, DKS Products, Inc. may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, and/or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to DKS Products, Inc. and are required to maintain the confidentiality of your information.

The Do It Knowledgeably web site will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on DKS Products, Inc. or the site; (b) protect and defend the rights or property of DKS Products, Inc. and, act under exigent circumstances to protect the personal safety of users of DKS Products, Inc. or the public.


It is possible that DKS Products, Inc. or any of its assets could merge with, or be acquired by, another business entity. To the best of our ability, we will endeavor to ensure that the new entity continue to provide you with a positive shopping experience. In doing so, the new entity may follow a new set of practices not disclosed in this Privacy Policy.


DKS Products, Inc. will occasionally update this Privacy Policy to reflect company changes and/or customer feedback. DKS Products, Inc. advises you to periodically review this Statement should this be of concern to you.


DKS Products, Inc. welcomes and appreciates your constructive comments regarding this Statement of Privacy. If you believe that DKS Products, Inc. has not complied with this Statement, please contact DKS Products, Inc. at the contact information provided. We will use commercially reasonable efforts to promptly determine and remedy the problem.

Our Contact Information:

DKS Products, Inc.
2247 S. Yosemite Circle
Denver, CO 80231